Discover the science behind Indicus Forto
At Indicus, innovation and excellence aren’t just buzzwords—it’s the foundation of everything we do. We believe that a great product goes beyond customer expectations; it’s aboutperformance, durability, and sustainability. That’s why we continuously invest in cutting-edge technology, research, and design to bring out products that stand the test of time. The result? Indicus Forto.
Exterior paints serve as a protective and decorative layer for buildings, but exposure to nature’s elements significantly accelerates their aging process. Extreme temperature changes cause materials to expand and contract, which places stress on the paint film. In regions with significant seasonal variations, this continuous expansion and contraction lead to cracking and flaking.
Various environmental factors contribute to the deterioration of paint, causing fading, cracking, peeling, and overall degradation. One way to maintain the building’s appearance is through frequent repainting. However, repainting a home can be expensive, complex, and increases carbon emissions of the building.
Given the diverse environmental challenges exterior paint face, we set out to create a product with advanced formulations that resist wear and tear.
Dura Colour Technology
Dura-colour Technology is an anti-aging paint concept that helps protect the paint from deterioration over a longer period. Licensed from BASF, it brings high organic-inorganic compatibility and adaptive interactions to Forto. It delivers a highly coherent paint film that keeps the look of the surface fresh and clean.
Sunlight and UV Radiation
One of the most damaging elements for exterior paint is sunlight. Ultraviolet (UV) rays break down the chemical bonds in paint, leading to fading, chalking and loss of mechanical integrity. Darker colours tend to absorb more heat and deteriorate faster, while lighter shades may last longer but still suffer from gradual discoloration.
To address these challenges, highly durable polymers are incorporated into Forto to enhance its longevity and performance. These advanced polymers offer excellent UV resistance and flexibility that mitigate photodegradation by reflecting harmful UV rays. They prevent cracking and retain colour vibrancy even after prolonged exposure to sunlight and moisture.

Moisture, Rain and Biological Growth
Water is another major factor in paint degradation. Rain, humidity, and condensation can penetrate small cracks in the paint, leading to blistering and peeling. Over time, in damp and shaded areas, mould, mildew, and algae grow and thrive on painted surfaces. These organisms feed on organic materials in the paint, causing staining and deterioration. They also trap moisture, which accelerates paint breakdown.
Forto delivers a tough and flexible paint film that is optimised for water, alkali and efflorescence resistance. Its strong anti-algal guard contains a combination of active ingredients, which have a broad spectrum of activity against mould fungi and algae. It is particularly effective against the following fungi known to destroy surface coatings. It prevents microbial growth, ensuring the longevity and cleanliness of the painted surfaces.

Dust, Pollution and Chemicals
Winds carry dust, sand, and debris that act as abrasives, slowly wearing down the paint surface. This effect is especially pronounced in coastal or desert areas where sandblasting from wind-driven particles accelerates paint erosion.
And, airborne pollutants, such as car exhaust, industrial emissions, and acid rain, react with paint and cause it to degrade faster. This weakens the paint film and leads to dull and dirty appearance, discoloration, chalking, and premature aging.
Forto comes with a highly optimized surface that resists dirt accumulation and deter pollution settling on the surface. This enhances aesthetics, and reduces maintenance costs. Also, its modern polymers are designed with surface modifications to enhance their resistance to contaminants and plays a crucial role in dirt prevention and pollution deterrence.

Forto-fy Your Exteriors
To combat these natural forces, Forto is formulated to deliver high mechanical strength, better adhesion to surfaces, and improved resistance to cracking, peeling, and abrasion. Forto’s paint film maintains its integrity over a wide temperature range, preventing degradation due to heat cycles.
By choosing Indicus Forto, homeowners can take proactive steps to ensure their buildings remain protected and visually appealing for years to come.